How Often Should You Perform an SEO Audit?

Regular SEO audits help maintain your site’s rankings. Learn how often to audit your website and what factors affect the frequency.

Recommended SEO Audit Frequency

1. Monthly (for active/commercial sites)

✔ High-competition niches (e-commerce, SaaS).

✔ Frequently updated content (blogs, news).

Focus:

1. Technical issues (broken links, page speed).
2. Indexation changes (Google Search Console).

2. Quarterly (for most websites)

✔ Corporate sites and medium-sized projects (up to 500 pages).

Focus:

1. Full technical audit (sitemap, redirects).
2. Traffic/ranking analysis (Google Analytics).

3. Every 6–12 months (for stable sites)

✔ Small business websites.

✔ Low-competition niches.

Focus:

1. Core metrics (HTTPS, mobile-friendliness).

When to Audit Immediately?

1. Traffic/ranking drops.
2. Major Google updates.
3. Hosting/domain migration.

Pro Tip: Combine automated tools (e.g., Screaming Frog) with manual checks for best results.