Top 5 Signs Your Website Needs an SEO Audit

Is your site losing traffic? Here are 5 red flags indicating you need an SEO check-up.

1. Declining Traffic and Search Rankings

📉 Symptoms:

1. Sudden or gradual drop in organic traffic (Google Analytics, Yandex.Metrica)
2. Falling out of top 10 rankings for key queries

🔍 Potential causes:

1. Search engine penalties (filters)
2. Technical issues (broken links, indexing problems)
3. Algorithm updates or increased competition

2. High Traffic But Low Conversion Rates

🛒 Symptoms:

1. Many visitors but few conversions (orders/calls)
2. High bounce rate (over 70%)

🔍 Potential causes:

1. Poor page relevance (content doesn't match search intent)
2. UX issues (slow loading, confusing navigation)

3. Outdated Website Content

🔄 Symptoms:

1. Stale content (e.g., outdated prices/product info)
2. Unchanged design/CMS for several years

🔍 Potential causes:

1. Obsolete meta tags and site structure
2. Mobile compatibility issues

4. Google Search Console Errors

⚠️ Symptoms:

1. Indexing warnings in GSC
2. Increasing 404 errors

🔍 Potential causes:

1. Improper redirects
2. Errors in robots.txt or sitemap.xml

5. Post-Redesign or Feature Updates

🎨 Symptoms:

1. Traffic drop after website changes
2. Broken elements (forms, buttons) appearing

🔍 Potential causes:

1. URL structure issues
2. Lost important pages during migration

Action Plan:

1. Run automated audits (Screaming Frog, Ahrefs)
2. Conduct manual checks (content quality, UX testing)
3. Prioritize critical fixes