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Audit of the mobile version of the site: key metrics

Audit of the mobile version of the site: key metrics

Created on 8 May, 2025SEO Audit: Basics and Importance • 10 views • 1 minutes read

Article on key metrics for auditing the mobile version of a website, including loading speed, responsiveness, navigation, and readability.

As more users access websites from mobile devices, auditing the mobile version of your site becomes critically important. Proper analysis helps identify issues and improve user experience. In this article, we will explore key metrics to focus on when auditing the mobile version of a website.

1. Loading Speed

Page loading speed is one of the most crucial metrics. Research shows that a one-second delay in loading can lead to a 7% decrease in conversions. Use tools like Google PageSpeed Insights to assess loading speed and receive recommendations for improvement.

2. Responsive Design

Check how your site displays on various mobile devices and screen resolutions. Use testing tools like Google Mobile-Friendly Test to ensure that the site renders correctly on smartphones and tablets.

3. Navigation Usability

Ensure that navigation on the mobile version of the site is intuitive. Menus should be accessible, and buttons should be easily clickable. Measure the number of clicks required to reach key pages and try to minimize this number.

4. Image Optimization

Images should be optimized for mobile devices to avoid slowing down page loading. Check image sizes and use formats like WebP to enhance performance.

5. Text Readability

Fonts and text sizes should be appropriate for mobile screens. Ensure that text is easily readable without the need for zooming. Use font sizes of at least 16 pixels for body text.

6. Buttons and Links

Check that buttons and links are large enough and spaced adequately to avoid accidental clicks. It is recommended that buttons have a minimum size of 44x44 pixels.

7. Bounce Rate

Monitor the bounce rate on the mobile version of the site. A high bounce rate may indicate issues with user experience. Use Google Analytics to analyze user behavior and identify problem areas.

Conclusion

Auditing the mobile version of your website based on key metrics will help identify and resolve issues, enhancing user experience and increasing conversions. Regularly conducting audits and making necessary changes will give your site a competitive advantage in the mobile landscape.